Advertisement Writing Format & Examples for CBSE Students (Class 9–12)

Introduction

Advertisement writing is an important part of the CBSE English curriculum for Classes 9–12. It tests a student’s ability to convey information in a concise, attractive, and persuasive manner. Whether it’s an exam question or a real-world task, the skill of writing effective advertisements can help in marketing products, promoting events, or spreading awareness.

In CBSE exams, advertisement writing usually carries 4–5 marks and requires students to present the content in a clear, eye-catching, and relevant format within a given word limit (usually 50 words for classified ads and around 50–60 words for display ads). A well-written advertisement uses persuasive language, proper formatting, and relevant details to reach its target audience effectively.

What is Advertisement Writing?

Advertisement writing is the process of creating a short, impactful message that promotes a product, service, event, vacancy, or public notice. It is designed to grab attention, provide essential details, and persuade the audience to take action.

In the CBSE curriculum, advertisement writing is divided mainly into two types:

1. Classified Advertisements – Short, text-based ads categorized under headings such as For Sale, To Let, Situation Vacant, Situation Wanted, Lost & Found, Matrimonial, etc.
2. Display Advertisements – Visually appealing ads with catchy headlines, slogans, pictures, and more space for creativity, often used for commercial promotions or event publicity.

Key Features of Advertisement Writing

• Brevity – Must be concise and to the point.
• Clarity – Information should be easy to understand.
• Attractiveness – Use of catchy words or slogans to draw attention.
• Persuasiveness – Should motivate the reader to respond.
• Target Audience Focus – Language and details should suit the intended readers.

Example:
A “For Sale” classified ad will highlight the product, price, contact details, and special features. A display ad for a school event might have a headline, colorful visuals, date/time, and an attractive slogan.

Structure of Advertisement Writing

Advertisement writing in CBSE exams follows a set format depending on whether it’s a classified advertisement or a display advertisement. The structure helps ensure that all essential information is included in a short space.

Classified Advertisements – Structure

Subtext:
These are brief, text-only ads published under specific columns in newspapers. They carry a word limit of around 50 words and follow a formal tone.

Format for Classified Ads:

Example:
For Sale – Brand new Yamaha FZS V3, 150cc, 2024 model, black, single owner, showroom condition, ₹1,05,000. Contact: 9876543210.

Display Advertisements – Structure

These are attractive, creative ads used for events, products, services, or public notices. They allow more visual elements and use persuasive language.

Format for Display Ads:

Example:
Headline: Grand Opening – Sunshine Bakery
Fresh breads, cakes, and cookies now in your neighborhood! Opening Offer: 20% OFF till August 15. Visit us at 45 MG Road, Delhi. Call: 9876543210.

CBSE Tip:

• Always write classified ads in a box in the answer sheet.
• Keep within word limit to avoid deduction of marks.
• Maintain neatness and correct category heading.

Examples of Advertisement Writing

Below are 10 sample advertisements—both classified and display—covering different categories seen in CBSE exams.

Classified Advertisement Examples

1. For Sale
For Sale – 2BHK fully furnished flat, prime location in Indore, near Vijay Nagar, 1200 sq. ft., modular kitchen, covered parking, ₹45 lakh negotiable. Contact: 9876543210.

2. To Let
To Let – 3BHK independent house, Sector 15, Gurgaon. Semi-furnished, parking, near metro, ₹28,000/month. Contact: 9812345678.

3. Situation Vacant
Situation Vacant – Required Science teacher for Class XI–XII, CBSE school, Delhi. Qualification: M.Sc., B.Ed. Min. 3 years’ experience. Apply at brightfuturecbse@gmail.com.

4. Situation Wanted
Situation Wanted – Experienced accountant, B.Com, proficient in Tally & GST, seeking full-time job in Jaipur. Contact: 9901122334.

5. Lost & Found
Lost & Found – Lost: Black leather wallet containing ID card, ATM cards, and cash near Connaught Place, Delhi, on 3rd August. Finder may contact 9898989898 for reward.

Display Advertisement Examples

6. Event Promotion
Headline: CBSE Science Fair 2025 – Inspire, Innovate, Invent!
Join us on 15–16 September at Delhi Public School Auditorium. Exhibits by students from Classes 6–12. Entry Free. Call 9876543210 for details.

7. Product Advertisement
Headline: Fresh n’ Pure Cow Milk – Home Delivered
Enjoy 100% pure, farm-fresh milk delivered to your doorstep daily. Subscription plans available. Call 9811122233 or visit www.freshmilkdelhi.com.

8. Coaching Centre Promotion
Headline: Achieve Your Dreams with Bright Minds Academy
Special CBSE Class 10 & 12 crash courses. Expert faculty, notes, and mock tests. Call: 9877001234. Address: 21 Rajouri Garden, Delhi.

9. Social Awareness Advertisement
Headline: Say NO to Plastic Bags – Save Our Planet
Switch to eco-friendly cloth and paper bags. Join the Green Delhi Campaign. Visit www.greendelhi.gov.in.

10. School Admission Notice
Headline: Admissions Open – Springdale International School
CBSE curriculum, modern classrooms, experienced faculty, and extracurricular activities. Classes Nursery to XII. Call 9876541110 or visit www.springdale.edu.in.

Tips for Advertisement Writing

Scoring full marks in advertisement writing depends on clarity, format, brevity, and presentation. Follow these tips to make your ad attractive and exam-ready.

Key Tips

• Identify the type – First decide whether it’s a classified or display advertisement.
• Follow CBSE word limit – Around 50 words for classified ads, 50–60 for display ads.
• Use correct heading/category – e.g., For Sale, Situation Vacant, Lost & Found.
• Be concise – Use phrases and keywords, not full sentences.
• Highlight USP (Unique Selling Point) – For products/events, mention what makes it special.
• Include all necessary details – Date, time, venue, contact details, or specifications.
• Maintain neatness – Enclose classified ads in a box.
• Use persuasive and catchy language – Especially in display ads.

Tips Table for CBSE Exams

Guidelines for Advertisement Writing

In CBSE exams, advertisement writing is a scoring question if you follow the correct structure, maintain the word limit, and include all essential details. These guidelines act as a checklist for students to ensure their answer is accurate and exam-ready.

CBSE Advertisement Writing Guidelines

1. Read the Question Carefully – Identify the type (classified or display) and the category.
2. Stick to the Word Limit –
   • Classified ads: about 50 words.
   • Display ads: 50–60 words.
3. Use Keywords, Not Full Sentences – E.g., Spacious flat, 3BHK, prime location.
4. Follow the Correct Format –
   • Classified: Heading → Details → Contact info (enclosed in a box).
   • Display: Headline → Details → Visual/Slogan → Contact info.
5. Be Specific and Relevant – Avoid unnecessary details.
6. Include Contact Details – Phone, email, or address (as per question).
7. Highlight USP (Unique Selling Point) – Mention special features or offers.
8. Presentation Matters – Neat handwriting, proper spacing, and alignment.
9. Use Persuasive Language – Especially for products, services, and events.
10. Avoid Abbreviations – Unless very common (e.g., BHK, Rs., etc.).

CBSE Reference:You can check the official CBSE English question paper formats and marking schemes here: cbse.gov.in

Practice Questions for Advertisement Writing

These practice questions are designed as per the CBSE exam pattern for Classes 9–12. They include both classified and display advertisement topics to give students a complete range of scenarios.

Classified Advertisement Practice Questions

1. You are Rajan of 21, Green Park, Delhi. You have lost your school bag containing books, notebooks, and an ID card in the market. Draft a suitable advertisement for the “Lost & Found” column of a local newspaper.
2. You want to rent out your fully furnished 2BHK flat in Pune. Draft a “To Let” advertisement in 50 words.
3. You are the Principal of Blue Bells School, Gurgaon. Draft a “Situation Vacant” advertisement for the post of an English teacher.
4. You are looking for a suitable alliance for your daughter. Draft a matrimonial classified advertisement.
5. You are selling your old Maruti Swift car in excellent condition. Draft a “For Sale” advertisement.
6. You are Suman of Delhi and have found a gold chain near a park. Write a “Lost & Found” advertisement to locate the owner.
7. You need a domestic helper for household chores. Draft a “Situation Vacant” ad.
8. You are a B.Tech graduate looking for a job as a software developer. Draft a “Situation Wanted” ad.
9. You are leasing your shop in Connaught Place, Delhi. Draft a “To Let” classified advertisement.
10. You are selling second-hand furniture in good condition. Draft a “For Sale” ad.

Display Advertisement Practice Questions

11. Draft a display advertisement for the grand opening of a new café in your city.
12. Create an advertisement for “Admissions Open” in a CBSE-affiliated school.
13. Prepare an ad for an upcoming Diwali sale in a clothing store.
14. Draft an ad for a coaching institute offering IIT-JEE crash courses.
15. Create an advertisement for a blood donation camp in your locality.
16. Prepare an ad to promote eco-friendly bags as part of an environmental campaign.
17. Create an advertisement for a musical concert in your school.
18. Draft an ad for a gym offering special summer membership discounts.
19. Prepare an advertisement for a cultural fest in your college.
20. Draft an ad for a bakery offering festive cakes and cookies.

Conclusion

Advertisement writing is a vital skill for CBSE students, not only for scoring well in English exams but also for practical communication in real life. Whether it is a classified ad or a display ad, the key lies in being concise, clear, and creative.

By following the proper format, including all essential details, and presenting the ad neatly, students can easily secure full marks in this question.

Regular practice with sample topics and awareness of CBSE’s marking scheme will ensure exam success.

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